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Jay Conrad Levinson (1933 - 2013) was a business writer, famous as the author of the 1984 bestselling book, "Guerrilla Marketing." Levinson popularized the use of the term "Guerrilla Marketing" to describe unconventional marketing tools and techniques that could be used when financial resources are limited. Guerrilla Marketing is one of the best-known marketing brands in history.
The "Guerrilla Marketing." book was named by Time magazine as one of the top 25 best business books, with over 21 million sold. Jay Conrad Levinson's "Big Idea" of the "Guerrilla" concepts have influenced marketing so much that his books appear in 62 languages and are recommended reading in many Marketing MBA programs worldwide.
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